Live Cohort-based Program

Digital Marketing Course: Mentor-Led Training with AI Mastery

Whether you’re seeking to enhance your digital marketing skills or want to jump on a new career path, our 12-week Advanced Digital Marketing Certifiction Course will provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing.

Live Classes | 1-on-1 Support | Placement Assistance

  • 5* Google R.
  • 1000+ Learners
  • Get Certified
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Rated 4.9/5 ⭐⭐⭐⭐⭐ on Google

Digital Marketing Course Highlights

  • Live Interactive Classes
  • 12 weeks
  • Weekend sessions
  • Get Certificate
  • Top Industry mentors
  • Practical assignments

Why choose this AI-Powered digital marketing course

Young Urban Project’s Digital Marketing Course is a top certification program in India that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

  • Industry's top experts as mentors
  • 100% Live, Interactive classes
  • Practical ROI-focused teaching methodology
  • Personalised Career Assistance
  • Industry recognised Certificate

Why Learn Digital Marketing in 2025?

In 2025, digital marketing is one of the most in-demand and future-proof skills you can learn.

With businesses rapidly shifting online, there’s a growing need for marketers who can drive results through performance ads, content, SEO, and automation.g Course is a top certification program in India that provides practical upskilling and hands-on projects.

This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study.

The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

4-7 LPA

Starting Salary

8-12 LPA

Salary with 3 years experience

200K

Jobs just in India (Source: Naukri)

$25-$50

is what Freelancers
make per hour (Upwork)

Course Curriculum

Master SEO, Meta Ads, Google Ads, Analytics, Email Marketing, Content Strategy & AI Marketing Tools with Hands-on Assignments + Placement Support.

Week 1-2
  • Importance of digital marketing for businesses
  • Traditional vs digital marketing
  • Key digital channels
  • Understanding Customer journey & DM Funnel
  • Marketing Strategy Frameworks
  • How to make a digital marketing plan
  • Target market research
  • Crafting communication for TG
  • How to do Media Selection
  • Creating lead capture systems
  • Building lead nurture systems
  • Making sales strategy on Digital platforms
  • Improving CX and LTV on digital
  • What is Retention marketing

In this module, we will be building web assets live in the class

  • Website fundamentals – Hosting & domain
  • Types of websites based on industry
  • TLDs & types of them
  • Domain name selection best practices
  • CMS basics and popular CMS options
  • How to install wordpress on hosting
  • Configuring WordPress in detail
  • Installing & building pages with Elementor

Building High-Converting Landing Pages:

  • Landing Pages vs web pages
  • Doing research for LPs with ChatGPT
  • Structure of million-dollar landing pages
  • Landing page copywriting with AI
  • Live – Making a fully functioning LP without code
Week 2-3
  • Google Ads fundamentals
  • How Google Ads complement SEO (organic) for traffic acquisition (Paid) 
  • Goal types in Google Ads
  • Creating an Ad Account
  • How does Auction (real-time bidding) work in PPC
  • How does AdRank algorithm work
  • Key Bidding strategies
  • Search campaign setup
  • Keyword research & intent mapping with a live case study
  • Match types
  • DSA & RSA
  • Ad copywriting
  • Setting up conversion tracking & Attribution
  • Running Performance Max campaigns
  • Advanced optimization & scaling technoques
  • Display Ads and targeting
  • Running Youtube ad campaigns
  •  

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Benefits of Facebook & Instagram Ads
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies
Week 5-6
  • Fundamentals of SEO
  • Understanding working of Search engines
  • What are Crawling and Spiders?
  • What are Processing & Rendering?
  • What is Indexing?
  • Top Google Algorithm updates
  • Black Hat, White Hat, Grey Hat SEO
  • On-Page SEO and top factors
  • Using E-E-A-T, YMYL content
  • Keyword research with SEMRush
  • Using WordPress plugin – Rank Math
  • Optimising HTML tags
  • Understanding Technical SEO
  • Website architecture, speed and core web vitals
  • Schema Markup
  • Off-Page SEO and Link Building strategies
  • Using ChatGPT for SEO
  •  

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Benefits of Facebook & Instagram Ads
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies
Week 7-8
  • What is marketing automation and how can it help businesses
  • Daily-life examples of automation
  • No-Code automation fundamentals
  • Trigger vs Action events
  • No-code automation tools to deploy
  • Understanding Application Programming Interface (API)
  • Polling vs Webhooks
  • Building single-step workflows
  • Controlling data between multiple apps with multi-step workflows
  • Lead capturing and nurturing with automation
  • Automating Whatsapp for acquisition, retention, and LTV
  • Creating email autoresponder sequences
  •  
  • Understanding permission-based marketing
  • Why is Email marketing necessary for businesses
  • Myths around Email marketing
  • What is Email Deliverability and what affects it
  • Selecting the right ESP – Email marketing tools like Brevo, Mailchimp, Convertkit
  • Creating an Email marketing framework for a business
  • Decoding “Lead Magnets”
  • How to create the perfect Lead Magnet
  • How to create the perfect Lead Magnet as a part of the marketing funnel
  • Strategies to improve email open rate
  • Email sequences
  • Learn to create Email Automation sequences for Lead Nurturing
Week 9-10
  • Identifying goals to track
  • UA vs GA4 and migration
  • Setting up GA4 analytics and understanding dashboard
  • Important settings of property/data streams
  • Event tracking, Purchase tracking, Conversion modeling
  • Event parameters vs custom dimensions
  • User-scoped custom dimensions, User ID
  • Audiences in GA4
  • Integrations with Google Ads, Search Console
  • Standard and Custom reports
  • Segments, funnel analysis, cohort analysis
  • UTM tracking and attribution
  • Insights & reporting
  •  

  • This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

    • Google Merchant Center
    • Connecting GMC with website (Shopify)
    • Updating and Managing products
    • Creating Google Shopping campaigns
    • Creating Meta Catalog
    • Running Meta Catalog ads
    • Analysis and strategy for exceptional performance
    • Scaling
week 11-12
  • Using LinkedIn for marketing and branding
  • Positioning strategy and Value Proposition Framework
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for job search & business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for job search & business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Work on a real brand strategy brief to get real-life experience
  • You will be working in teams to simulate actual agencies or brand teams
  • Share recommendations with client-brands or agencies
  • Get noticed by experts and open up career opportunities
  • This project will help you build your Job-ready portfolio that will act as a ‘proof-or-work’ for recruiters.
Apply Now

Limited Seats. Apply now to avoid missing out!

Digital Marketing Tools You'll Master

Get Hands on Experience on tools that are used in industry

And also learn popular AI Tools for Marketing

Who is this course for?

  • Digital marketers
  • Traditional marketers
  • Students / Freshers
  • Business owners
  • Agency founders
  • Freelancers

Check out the Testimonials from our Learners

Our alumni work with companies like these:

& MANY MANY MORE...

Learn Digital Marketing by working on Hands-on assignments

with Top Brands like

10002
10003
10004
10005

The best way to learn digital marketing is implementing it. As a part of this program, you will work on weekly assignments where you will put your learnings to use. This will not only bring a lot of practical exposure to you, but will also help you build a solid portfolio in real-time.

Apart from the weekly assignments, the course also includes a Capstone Project from a real brand at the end of the program.

Earn Your Certificate

On completing this Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in GenerativeAI. This certificate is:

  • Industry-recognised
  • Can be shared on LinkedIn
  • Adds credibility to your skills
Apply Now

Meet Your Mentors - Top Industry Experts

(and get 1:1 access to them)

Puneet T

Founder - Young Urban project. Ex-Navi. TEDx.

Aastha S

Content Marketing at Ajio. Ex-Nykka.

Paras B

Performance Marketing & Analytics lead at Dentsu.

Puneet T

Founder - Young Urban project. Ex-Navi. TEDx.

Amyn G

President - Business & Integrations at Gozoop.

Vishal G

Head of SEO at
Dream11

Exclusive VIP Community,
to help you solve all your doubts!

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Here's how this Digital Marketing Course
is different from anything else out there

Young Urban Project

100% Live Interactive Classes

Multiple specialist mentors for each module

Practical, Industry-relevant curriculum

Real-time portfolio building

Hands-on assignments

Dedicated career assistance

Lifetime access to recordings & resources

Access to a meaningful, premium Alumni community

 
 

Other courses

Pre-recorded, boring, one-sided videos

Only one generalist mentor throughout

Theoretical curriculum

No focus on building a portfolio

No assignments

You are on your own

Limited or no access to recordings

No community or crowded discord servers

 
 

Why Choose Young Urban Project's Digital Marketing Course?

The Advanced Digital Marketing course by Young Urban Project is the most practical and industry-relevant course in the market. It is created by top Industry practitioners who have worked with some of the largest brands out there.

This course has been designed in a scientific manner so that learners not only get contextual and strategic understanding, but also hands-on experience of various digital channels. This course is updated with every cohort – so that the curriculum is extremely relevant.

Also, this course covers all the prominent AI tools and use cases required by digital marketers and founders.

AI in Marketing

AI is transforming marketing by helping you work faster, create better content, and make smarter decisions. In this course, you’ll learn how to use tools like ChatGPT, Canva AI, and automation platforms to write copy, design creatives, build funnels, and automate campaigns.

You’ll also see how AI can act as your personal assistant—speeding up everything from ad creation to SEO content generation.

Using AI for Campaign Insights
We go beyond just creation – you’ll learn how to combine AI with analytics tools like GA4 and Meta Ads Manager to unlock powerful insights.

Using AI for Campaign Insights

We go beyond just creation – you’ll learn how to combine AI with analytics tools like GA4 and Meta Ads Manager to unlock powerful insights.

Use ChatGPT with GA4 to summarize traffic trends

Predict ad performance using historical data

Spot audience drop-offs and optimize campaigns

This AI + Analytics approach helps you make data-driven decisions – a must-have skill for digital marketers in 2025.

Digital Marketing Career Opportunities

Digital marketing as a career offers diverse career opportunities, both on the agency-side and brand-side. Apart from the two, digital marketing also opens doors for a freelance career.

There’s an increasing demand and huge potential for growth for digital marketing roles.

Below is a breakdown of some popular digital marketing career paths. Let’s start with some Specialized Roles:

SEO (Search Engine Optimization) Specialist/Manager
Social Media Manager
Marketer/Strategist
Email Marketing Specialist
PPC (Pay-Per-Click) Specialist/Manager
E-commerce Specialist
Web Designer/Developer
Digital Marketing Consultant
Marketing Analyst
Influencer Marketing Specialist
Graphic Designer
Copywriter
Apart from specialised roles, digital marketing also includes some general roles:

Digital Marketing Manager
Digital Marketing Specialist
Account Manager in Agencies
Client Servicing Manage

Advance your career with Young Urban Project's Advanced Digital Marketing Course

Apply Now

You'll Master The Most Sought After Digital Skills Like

Social Media Strategy

Social media isn’t about posting every day; it’s about saying the right thing, in the right way, to the right people. In this part of the course, we look at how real brands grow by being intentional, not just active. With tools like Meta Ads Manager, Canva, and Hootsuite, learners see how to plan campaigns that feel human and build trust over time. It’s about understanding what makes people stop, read, and stay.

 

Google Analytics 4

Marketing without data is just guessing. With Google Analytics 4, you’ll see exactly what’s working and what’s not. Learners will explore how to set up dashboards, track key actions, and read data in a way that tells a story. Once you start seeing patterns, decisions feel easier, and results get clearer.

Marketing with ChatGPT and Other AI Tools

AI has become an essential part of modern marketing, and ChatGPT is right at the center of it. In this course, we focus on how professionals actually use it, i.e., to brainstorm ideas, write high-performing copy, draft SEO content, and streamline daily workflows. It’s not about automating creativity, but enhancing it. Every module is designed to help you bring generative AI into real campaigns, blending speed, creativity, and strategy effortlessly.

 

Paid Media

Paid media includes all the places where brands pay for attention, like social ads, search ads, display, and even small placements people forget about. It’s a mix of strategy and timing more than anything else. Learners will get into how brands set up their spending, how different channels support each other, and why pacing matters just as much as the creative. Nothing overly complicated. Just the real way teams plan, adjust, and keep campaigns under control without wasting budget.

 
 

Frequently Asked Questions

Is this a Live Course?

Yes, this is a 100% Live and Interactive course where you will be learning from mentors and will be able to ask your queries in real-time.

Who is this online digital marketing course for?

This course is designed for working professionals, business owners, freelancers, and anyone looking to build a successful career in digital marketing or looking to learn ROI-focused skills to grow any business.

Is a background in digital marketing necessary to enroll in this digital marketing course?

This is a beginner friendly course and there is no prior knowledge in digital marketing required to be a part of this. We will teach you everything from scratch and then move to advanced levels.

What topics are covered in this digital marketing course?

Our Advanced Digital Marketing course covers key areas like performance marketing, funnel building, email marketing, AI tools, automation, and social media strategy. You’ll also get practical exposure to ad copywriting, analytics, and campaign optimization using real tools. Everything is taught with a hands-on approach, so you understand how these concepts actually work in real marketing scenarios.

What makes the Young Urban Project’s course different from others?

Unlike typical online courses, this mentorship program offers live classes, access to best-in-industry mentors, Practical & ROI Focused learning, Hands-on projects to build job-ready portfolio, 1-on-1 support, and a community-led learning approach. We are confident that this is the most scientifically designed course in market, bound to bring a positive impact in your career.

How long is the course duration and what is the learning format?

The course duration is 12 weeks with live classes, recordings, assignments, and access to a private community for continued support. The live classes are conducted every Saturday and Sunday – so you can attend them without quitting your job or compromise on your business. During the weekdays, learners work on hands-on assignments.

Start your Digital Marketing
Success Journey Today

Apply Now

Limited Seats. Apply now to avoid missing out!

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